Energizing Sales Excellence: Diana Gonzalez Wins ELITE President’s Award

June 1, 2026 | Awards

Diana Gonzalez is the Energizer Bunny of sales, powering AC Hotel Jacksonville St. Johns Town Center to extraordinary performance as she keeps going, and going, and going. This dynamic Director of Sales charged ahead to dominate the Jacksonville, Florida, market last year and, along the way, she earned the 2025 ELITE President’s Award for Sales Excellence.

Presented annually by Marriott, ELITE Awards showcase “Excellence, Leadership, Inspiration, Teamwork, and Execution” in sales, marketing, and revenue management. The President’s Award recognizes outstanding sales production, innovative solutions, and exceptional customer service at franchised brand properties across North America.

Gonzalez was tapped for generating metrics at AC Hotel Jacksonville that aren’t merely impressive — they’re industry-leading:

• 157.3 RevPAR Index
• 27.5% market share growth
• RevPAR up +26.4 (while comp set lost -0.9)
• $72 ADR premium over set
• $1.1M over topline budget
• $2.8M YOY topline revenue growth

Never one to simply maintain, this President’s Award winner elevated every segment she touched in 2025. In group business, she added more than 1,500 room nights, lifted ADR by $54, and increased revenue by $946,000. She grew the negotiated segment’s ADR by $47. Her local relationships and hustle turned a relatively small meeting space into serious returns, increasing year-over-year catering revenue by $125,471.

Gonzalez is the heartbeat of her hotel’s sales engine. Her results speak volumes, her leadership inspires, and her energy never fades. 

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