OTO Earns Six Adrian Awards for Excellence in Travel Marketing
January 29, 2019 | Awards
OTO Development, part of The Johnson Group, earned six 2018 Adrian Awards from the Hospitality Sales & Marketing Association International (HSMAI). The awards program, now in its 62nd year, is the largest global travel marketing competition to recognize excellence in advertising, public relations and digital marketing.
OTO’s eCommerce department picked up three gold, one silver and two bronze in a range of categories during the HSMAI Adrian Awards Gala this month in New York City:
- GOLD – Social Media: “A New Way to Unwine”
- GOLD – Mobile Marketing: “A Redemption Story”
- GOLD – Digital Marketing Campaign: “Launching a New Way to Hotel”
- SILVER – Public Relations Campaign: “Come See What’s Up Downtown”
- BRONZE – Email Marketing: “Plan a Party. Pick a Present.”
- BRONZE – Integrated Marketing: “Stuff Your Turkey, NOT Your House!”
“We place top operations personnel at the properties we own and manage – then, we support their efforts with innovative digital advertising, public relations and social media campaigns created by our corporate eCommerce department,” says Corry Oakes, President/CEO of OTO Development, a Spartanburg SC-based hotel development and hospitality management company. “We are delighted to see the work of OTO’s in-house marketing team celebrated amongst the best in the hospitality, travel and tourism business.”
OTO’s six 2018 Adrian Awards follow three earned in 2017 for integrated advertising, social media and public relations.
“The Adrian Awards celebrate travel marketing innovators whose awesome creativity and hard work are integral not only to the success of their companies, but to the continued growth of the hospitality industry as a whole,” says Robert A. Gilbert, CHME, CHBA, President/CEO of HSMAI. “HSMAI is proud to recognize award-winning work and the people behind it.”
Click HERE to view the Adrian Awards Winners’ Gallery.